State of Denmark: The Machine of Denmark.

Commercial
2022

About - The State of Denmark is an online platform that features job vacancies from companies in Denmark that are specifically tailored to international candidates. The objective of the platform is to encourage technical engineers from around the world to apply for skilled positions in Denmark and make the move.

Runtime - 1 min 04 sec.

Format - Digital - 16:9

Language - English

Concept - We wanted to create an analogy that would directly resonate with engineers and at the same time convey the importance of the Danish work-life balance. We decided to use the metaphor of Denmark as a well-oiled machine, where every part works seamlessly together to create a harmonious and efficient whole. By showcasing the country as a well-functioning and progressive nation, we hoped to attract the attention of international talent and emphasize Denmark's reputation as a great place to work and live.

  • Director, producer & editor: Daniel Debes Bruun

    Line producer: Pelle Axel von Schantz Iversen

    Cinematographer & color grade: Jonas Møller

    Production assistant: Lucia San Miguel

    AC & lighting assistant: Albert Stenum

    Editing assistant: Bertram Bertelsen

    Agency & production: COPUS & DEEBEE

    Thanks to: MAN, STRØM, SHAPE GAMES & SOUNDBOKS

  • Mehrzad Yazdanpanah
    Tena Babić
    Mihail-Sebastian Rotar

  • People gathered around a table with food, a man with a camera filming, and a man holding a plate, during a video shoot or interview in a bright room.

  • A film crew recording people at a dining table during a gathering, with a woman smiling and others clapping or laughing, seen through a camera monitor.

  • Two people set up a scene outdoors for filming or photography, with one adjusting a camera on a tripod and the other looking through it. There are objects on a wooden table, including a jar with a straw, a tumbler, and crumpled tissues. The background shows a grassy area and part of a house.

  • People filming a scene of a man serving food at a table during a production in a bright sunlit dining room.

  • On a camera monitor, a bright dining room with large windows, a table set with drinks and cups, and two people standing and talking in the background.

  • Photo of a camera on a tripod facing a plain white wall, with a small round light on the left and some plants on the right in a room with dark ceiling beams.

  • A woman standing behind a table filled with electronics, oscilloscopes, and testing equipment in a laboratory or office setting, with a blue wall, hanging clocks, and a grid ceiling light overhead.

  • A person in a dark room working on DJ equipment with blue lighting, a bicycle, and a small wooden table.

  • A person standing in a forest holding a remote control, with another person bending down near equipment on a stand, surrounded by tall trees and shadows, with a timestamp of 23:18:29 in red at the bottom right corner.